Prudential Financial Inc.

Prudential Financial Inc.
Case Code: BSTR114
Case Length: 31 Pages
Period: 1875 - 2002
Pub Date: 2002
Teaching Note: Not Available
Price: Rs.500
Organization: Prudential Financial Inc.
Industry: Financial Services
Countries : USA
Themes: Corporate Strategy
Prudential Financial Inc.
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case provides detailed information on various functional areas of Prudential Financial Inc (Prudential) including marketing, human resources and finance. The case discusses the company's history since inception, product segments including US Consumer, Employee Benefits, International, and Asset Management and the various geographic regions in which the company operates and the revenues derived from these regions. The case also includes information regarding the company's social responsibility initiatives and corporate governance standards. It covers the future prospects of Prudential and problems faced by the company like market conduct allegations and unethical sales tactics adopted by the company's sales personnel.

It also covers information on the reorganization of business segments in August 2002. Finally, the case includes a detailed note on the global insurance industry outlook.

Issues

The case is structured to achieve the following teaching objectives:

  • The advantages/disadvantages of demutualization for an insurance company
  • The future strategies to be adopted by Prudential in order to sustain the competition in the global insurance industry

Contents

Keywords

Prudential Financial Inc, marketing, human resources, finance, history since inception, product segments, US Consumer, Employee Benefits, International, Asset Management, geographic regions, revenues, social responsibility, corporate governance standards, future prospects, unethical sales tactics, sales personnel, reorganization

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